Sacred Appetite Goes Undercover to Expose the PediaSure Picky Eater Hotline Scandal

Aug 25, 2013 by

Or: “PediaSure: Why Not? Part II”

Late on the evening of August 15, I picked up a brochure in a pediatrician’s waiting room.

“Live 1-on-1 nutritional support for picky eating problems. Dietitians available 24/7,” it declared.

“Has picky eating taken over? We’ll help you take back the table and build lifelong healthy eating habits,” the headlines continued.

Then I saw it: “PediaSure Feeding Expert.” The hackles rose on the back of my neck.

“‘Feeding Expert,’ indeed,” thought I. “Like Jack Daniels offering a free helpline for alcoholics. Their answer to the problem is probably along the lines of ‘the hair of the dog that bit you.’ PediaSure is a short-term ‘solution’ that makes the problem worse.”

I have an adversarial relationship to PediaSure, you see.

Admittedly it’s a one-sided relationship. It’s like David and Goliath, but Goliath isn’t aware of David.  Few, in fact, know that this David…

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