To Melissa G., the Recessionary Grocery Shopper / Part II: Two Choices of the American Every Mom
Melissa G. represents the average American grocery shopper (as targeted by Campbell Foods) during the current recession, according to a Sept. 7 article in Advertising Age.
Dear Melissa,
You have no reason to listen to me. I’d be pretty surprised if you took to heart anything I have to say. Actually, I don’t see that you even have much choice about it.
Since those nice folks at Campbell Soup came out, and acted like you were doing a great job as a mom, and declared you the representative of their target market, it’s a little like being crowned queen.
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