To Melissa G., the Recessionary Grocery Shopper: The Official Kid-Will-Eat-It Guidelines

Oct 1, 2009 by Anna Migeon

Dear Melissa G.,

Congratulations! You have been named “ground zero for the new austerity” by one of our food industry giants, according to an article I just read in Advertising Age.  Industrial edibles manufacturers, scrambling to keep their profits up while consumers like you look for ways to spend less, are taking a hard look at you, the average grocery shopper, and how you think and behave.  Melissa, you represent today’s Every Mom:  the very picture of the grocery-shopping parent. You are the bull’s eye of the target for processed food manufacturers in this economic downturn.

It’s quite an honor, and a responsibility, a sacred destiny even, Every Mom. The wellbeing of the American child is in your hands.

While Campbell Soup was analyzing your habits and attitudes…